Short answer: most beginners do not, at least not yet. Forward-facing sonar shows a live, moving picture of the water in front of the boat, so you can watch a fish turn toward your bait. It is impressive. It also costs several times what a good first fish finder does, it needs a boat that can hold position (usually with a trolling motor), and it assumes you already know what depth, bottom and cover look like on a normal screen. Two Bassmaster columns make the same call: Greg Hackney's is titled "You don't need forward-facing sonar," and Stetson Blaylock argues that bass basics should come before it.
So who should buy one? Someone who already fishes from a boat with a trolling motor, can read 2D and down imaging, and keeps losing fish that suspend off the bottom where a down-looking unit never sees them. Crappie and open-water bass anglers feel that gap first. If that is you, the real decision is less about brand and more about the screen you already own, because three of the four live sonar picks below only work with a compatible display from the same maker.
The ranking reflects that. The Lowrance Eagle Eye 9 Live comes first because it is the only open-water pick that puts the live sonar transducer and the screen in one box. The Humminbird and Lowrance add-on transducers come next for anglers who already run one of those makers' compatible units. Garmin's complete ice bundle is the pick for hard water. Last is the Garmin Striker Vivid 7cv, which is not live sonar at all: it is the screen to learn on first. Ratings and review counts are from Amazon buyers, specs are from each maker or its listing, and Tom has not tested these units.