A swimbait is a lure shaped like a baitfish that swims on its own when you reel it. That is the whole appeal. You cast it, turn the handle at a steady pace, and the tail or the joints do the work. For most bass anglers that means a soft plastic paddle tail, a 3 to 4 inch shad or minnow body with a flat, boot-shaped tail that kicks on the retrieve. Hard jointed baits and glide baits sit further along the same line: bigger, heavier, and aimed at bigger fish.
Our pick for most people is the TRUSCEND Shadtale, because it comes rigged and ready, swims on a straight retrieve and carries 4.5 stars from 11,473 Amazon ratings, the deepest buyer history on this page. If you would rather rig your own, the Strike King Rage Swimmer and Keitech Fat Swing Impact are the two soft paddle tails here with the highest ratings, at 4.7 and 4.8 stars, though from far fewer buyers.
These picks are ranked from each listing's published specs and from Amazon buyer ratings, not from Tom fishing every bait on this page. The big decision is type, not brand. A soft paddle tail fits a spinning rod and almost any water. A jointed or glide bait wants heavier gear and more patience, and it is the wrong first swimbait for most people.