A reel never dies all at once. It gets a little grittier every season until the handle grinds, the drag goes from smooth to sticky, and one day a decent fish pulls in jerks instead of a steady arc. Almost none of that is worn-out metal. It is grease that has gone stiff, grit that washed in past the spool, and bearings that have been running dry since about the third trip.
Seven products here, doing three separate jobs. Oil goes on parts that spin fast and carry no real load: bearings, the line roller, the handle knobs. Grease goes on parts that push hard and slowly, which means the main gear and the worm drive on a baitcaster. A cleaner strips the old stuff out first so the new stuff has somewhere to sit. Every rating and review count on this page was read off that product's own Amazon listing while the page was built, and those stars belong to Amazon's buyers rather than to us.
This is cheap. Reel oil and reel grease run a few dollars a bottle, and one of each will service every reel you own for years, because a service uses drops rather than squirts. What costs you is putting the wrong one in the wrong place. Grease inside a bearing is a brake. Oil on a main gear washes out in one rainy morning. Get that straight and the rest of this page is picking a brand.