Everybody starts the same way. You lay the rod in the grass while you cut bait, prop it on a forked stick, or lean it against the cooler. Then a channel cat picks up the bait and the whole outfit goes sliding down the mud toward the water, and you find out how fast you can run in wet boots. A rod holder is a twenty dollar answer to a problem that costs you a rod.
Eight holders here, doing four different jobs. Three go in the ground on a bank, two hang on a garage wall, two clamp to a boat rail, and one mounts to a kayak track or deck. Every rating and review count was read off that product's own Amazon listing while this page was being built, and those stars belong to Amazon's buyers rather than to us.
The decision is almost entirely the mount, not the brand. Pick where the rod actually has to sit, then buy the holder shaped for that, and check one number before you order: the ground you fish, the diameter of your rail, or the thickness of your rod blank. The most common complaint in this category is not that a holder broke. It is that it did not fit.