PFG
Also called Performance Fishing Gear
Performance Fishing Gear, Columbia's fishing sub-brand. A product line rather than a technical specification.
PFG is the marlin-logo range: vented button-ups, sun hoodies, shorts and hats aimed at anglers. It has become a general style label as much as a technical one, so you see the logo well inland of any fishing.
The garments do carry real features, usually Omni-Shade UPF, vented backs, rod-holder loops and quick-dry fabric. Whether an individual PFG item has the UPF rating you want is a per-product question.
Other brands have equivalents. HUK, AFTCO and Simms all build the same category without a three-letter badge.
The classic PFG item is the vented button-up, and it is genuinely well designed for its job: long sleeves for sun, a mesh back for heat, chest pockets for tools and a rod-holder loop on the placket.
As with any line that broad, quality varies by product rather than by badge. Some PFG shirts are UPF 50+ technical garments and some are cotton-blend casual wear with a logo on them.
Treat PFG as a category name. Compare the actual UPF rating, vent design and fabric weight against non-PFG shirts before deciding.
Related terms
Where this comes up
The guides that use pfg and show it on real gear.
PFG is one of 206 terms in the glossary.
Browse the full fishing glossary